This statistic represents the share of sales value of the main deodorant distributors in the United States in 2014/2015. That year, the deodorant supplier Colgate Palmolive generated percent of the total sales value in the United States.
Deodorant sales in the United States
Classified and regulated as cosmetic products in the United States by the U.S. Food and Drug Administration (FDA), deodorants are designed to be applied to the body to reduce body odor resulting from bacterial growth and the odor associated with bacterial decomposition of sweat. These products are made by combining active ingredients with waxes, oils, and silicones.
Deodorants constitute a mature market in developed countries such as the United States and Europe. In these markets, marketing innovative and diverse products plays a key role in improving the profits made by manufacturers. They have also tried to generate increased sales through continuous marketing of products and product line extensions.
The company Unilever, for example, which owns the deodorant brands Axe, Dove, and Degree, regularly diversifies its product range. In 2013, this company experienced a percent growth in its deodorant sales across the United States, bringing the total amount to nearly million U.S. dollars.