Brand KPIs for deodorants: Garnier in the United States

Statista Consumer Insights report

This report is based on the performance of Garnier in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Garnier against the deodorants industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for deodorants: Garnier in the United States

  • Garnier's branding resonates more with Millennials
  • Garnier generally appeals to women more than men
  • Among Garnier enthusiasts, 45% fall under the high-income category
  • Among Garnier fans, 41% state that they get excited about deodorant products
  • 68% of Garnier users display loyalty towards the brand

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