Brand KPIs for deodorants: AXE in the United States

Statista Consumer Insights report

This report is based on the performance of AXE in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks AXE against the deodorants industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for deodorants: AXE in the United States

AXE's branding resonates more with Millennials
AXE generally appeals to men more than women
Among AXE enthusiasts, 31% fall under the high-income category
Among AXE fans, 36% state that they get excited about deodorant products
75% of AXE users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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