Convenience Food - GCC
GCC- Revenue in the Convenience Food Market is projected to reach US$*******,****** in ****.
- Revenue is expected to show an annual growth rate (CAGR *********) of ****%, resulting in a projected market volume of US$*******,****** by ****.
- With a projected market volume of US$******,*******.** in ****, most revenue is generated China.
- In the Convenience Food Market, the number of buyers is expected to amount to *****,***** users by ****.
- Buyer penetration will be ***% in **** and is expected to hit ****% by ****.
- The average revenue per buyer (ARPB) is expected to amount to US$*****.
- Key regions:
- Asia,
- South Korea,
- Europe,
- India,
- Brazil
Definition:
The eCommerce market Convenience Food covers digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups. However, it does not include products such as frozen vegetables, freshly prepared salads, and cut fruit.
Structure:
The eCommerce market for Convenience Food consists of two different markets:
- The Ready-to-Eat Meals market includes prepared food and meals that can be eaten as is or after minimal preparation. These meals do not require cooking and are typically consumed after heating. These meals may also include disposable eating utensils. Classic frozen foods include meat, fish, vegetables, filled pasta, and frozen pizzas.
- The Soups market contains any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.
Additional Information:
Convenience Food comprises revenues, buyers, average revenue per buyer (ARPB), and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and buyers for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Ready-to-eat meals such as Lean Cuisine
- Soups such as Campbells
- Fresh cut salad such as Fresh Express
Revenue
Analyst Opinion
The Convenience Food eCommerce Market within the Food Market in GCC is witnessing moderate growth, fueled by increasing consumer demand for quick meal solutions, the rise of online grocery shopping, and a growing focus on health-conscious eating habits.
Customer preferences: Consumers in the GCC are increasingly gravitating towards convenient meal options that cater to their busy lifestyles, prompting a surge in demand for ready-to-eat meals and meal kits available through eCommerce platforms. This trend is influenced by a younger demographic seeking quick, nutritious solutions alongside traditional cultural preferences for home-cooked flavors. Additionally, the rise of health-conscious consumers is driving the popularity of organic and low-calorie convenience foods, reflecting a shift towards healthier eating without compromising convenience.
Trends in the market: In the GCC, the Convenience Food eCommerce Market is experiencing a transformative shift as consumers increasingly prefer online platforms for their meal solutions. There is a notable rise in demand for ready-to-eat meals and meal kits, driven by a younger demographic that values both speed and nutrition. Simultaneously, the trend towards health-conscious eating is fostering interest in organic and low-calorie options. This shift not only reflects changing consumer preferences but also presents significant opportunities for industry stakeholders to innovate product offerings and enhance distribution channels to meet evolving demands.
Local special circumstances: In Qatar, the Convenience Food eCommerce Market is shaped by a rapidly growing expatriate population seeking familiar meal options and quick solutions, while the government promotes initiatives to boost digital economy growth. In Saudi Arabia, the Vision 2030 framework is fostering innovation in food tech, emphasizing local sourcing and sustainability. In Oman, a preference for traditional cuisine influences the demand for culturally relevant ready-to-eat meals. The UAE stands out with its diverse demographics, leading to a fusion of global flavors and a strong emphasis on health-conscious, convenient meal choices.
Underlying macroeconomic factors: The Convenience Food eCommerce Market in the GCC is significantly influenced by macroeconomic factors such as fluctuating oil prices, demographic shifts, and evolving consumer preferences. The region's economic health, bolstered by government diversification efforts and increased disposable incomes, supports the demand for convenient meal options. Additionally, fiscal policies encouraging digital transformation and e-commerce growth are pivotal in shaping market dynamics. Global trends toward health and sustainability further compel local players to innovate, ensuring that products align with consumer demand for quality, convenience, and cultural relevance, ultimately driving market expansion.
Sales Channels
Buyers
Global Comparison
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Get in touch with us for additional information
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