Size Doesn't Matter to Media Startups

Twitter is almost a legacy media outlet compared to the younger startups in the media landscape. Its clout can be well measured in a revenue per employee (RPE) ranking. The San Francisco based company does not just dwarf the up-starts in its realm but even outcompetes the good old New York Times. Then again, Twitter doesn’t send full-time reporters to relay news from the hot spots of this world. It is low on cost-intensive own content production. Producing quality news is a completely different kettle of fish than just relaying other people’s news – and obviously much less cost effective.