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Consumer Insights report

This report provides a data-driven profile of du users in United Arab Emirates, drawn from the Statista Consumer Insights. It compares these brand users side by side with mobile carriers users and the general population to uncover what sets them apart.
The report starts with a demographic breakdown — generations, gender, education, income, household type, and community size — before exploring what matters to these brand users: their interests, hobbies, sporting habits, and the values they prioritize.
From there, it shifts to attitudes and outlook, covering the national issues they care about most and where they fall on the political spectrum. The final section maps out how to connect with them — which media channels they engage with, which social platforms they spend time on, and where they notice advertising, both online and offline.
Every data point is benchmarked against mobile carriers users and all respondents in United Arab Emirates, making it easy to spot opportunities for sharper positioning and smarter media spend.
Selected insights about du users in United Arab Emirates
• Facebook usage among du users stands
• Nearly half of du users actively play soccer
• Soccer is followed by a significant share of du users as spectators
Overview
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