Points-based reward users in Colombia | Consumer Report

Consumer Insights report

Who are Points-based reward users in Colombia, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.

The report builds a detailed picture of Points-based reward users in Colombia across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.

Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light Points-based reward users in Colombia are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.

The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Points-based reward users in Colombia:
• Nearly one-third of points-based reward users live in megacities with over 5 million inhabitants
• Soccer is widely followed among points-based reward users, the highest among all sports
• Political views among points-based reward users are diverse with many identifying as right-leaning
• Facebook is the most used social media platform among points-based reward users

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Colombia
Gender of consumers in Colombia
Level of education in Colombia
Share of consumers in Colombia in the high, middle, and low thirds of household gross income
Type of households in which consumers in Colombia live
Communities where consumers live in Colombia
Accommodation type and home ownership in Colombia
LGBTQ+ status of consumers in Colombia

Consumer lifestyle

Most important aspects of life for consumers in Colombia
Top 10 interests of points-based reward users in Colombia
Top 10 hobbies and leisure activities of points-based reward users in Colombia
Top 10 sports activities of points-based reward users in Colombia
Top 10 sports followed by points-based reward users in Colombia
Pets living with points-based reward users in Colombia

Consumer attitudes

Agreement with statements in Colombia
The 10 most important issues facing Colombia according to points-based reward users
Political attitudes of consumers in Colombia
Innovation adopter types based on statements towards innovation by consumers in Colombia
Economic situation in Colombia as percieved by points-based reward users
Perceived personal economic situation of points-based reward users
Agreement with statements regarding economic concerns of points-based reward users

Marketing touchpoints

Type of media consumers in Colombia have been using in the past 4 weeks
Top 10 social networks used by points-based reward users
Top 10 channels where points-based reward users in Colombia remember coming across digital advertising
Places where consumers in Colombia have come across non-digital advertising in the past 4 weeks

Report this content

FURTHER REPORTS

Recommended and recent reports

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

Points-based reward users in Colombia | Consumer Report

Download your Report

Table of contents

Recommended and recent reports

Recommended statistics

Get in touch with us for additional information