Brand KPIs for banks: Banco Safra in Brazil

Statista Consumer Insights report

This report is based on the performance of Banco Safra in Brazil. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Banco Safra against the banks industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for banks: Banco Safra in Brazil

Banco Safra's branding resonates more with Millennials
Banco Safra generally appeals to women more than men
Among Banco Safra enthusiasts, 46% fall under the high-income category
Among Banco Safra fans, 41% state that they get excited about banks
66% of Banco Safra users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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