Brand KPIs for VPN services: Avira Phantom VPN in Germany

Statista Consumer Insights report

This report is based on the performance of Avira Phantom VPN in Germany. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Avira Phantom VPN against the VPN services industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for VPN services: Avira Phantom VPN in Germany

Avira Phantom VPN's branding resonates more with Baby Boomers
Avira Phantom VPN generally appeals to men more than women
Among Avira Phantom VPN enthusiasts, 42% fall under the high-income category
Among Avira Phantom VPN fans, 23% state that they get excited about VPN services
77% of Avira Phantom VPN users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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