Target audience: Owners of smart home devices for entertainment in Norway

Selected insights on target group: Owners of smart home devices for entertainment in Norway

• 39% of owners of smart home devices for entertainment have a high annual household income
• A happy relationship has more importance to owners of smart home devices for entertainment than to the average consumer
• Health and fitness are relatively prevalent interests of owners of smart home devices for entertainment
• Owners of smart home devices for entertainment are more likely to have tech and computers as a hobby than the average consumer
• Owners of smart home devices for entertainment remember seeing ads on social media more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Norway
• Gender of consumers in Norway
• Consumer’s level of education in Norway
• Share of consumers in Norway in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Norway live
• Communities where consumers live in Norway

• Most important aspects of life for consumers in Norway
• Top 10 interests of owners of smart home devices for entertainment in Norway
• Top 10 hobbies and leisure activities of owners of smart home devices for entertainment in Norway

• Agreement with statements in Norway
• The 10 most important issues facing Norway according to owners of smart home devices for entertainment
• Political attitudes of consumers in Norway

• Top 10 places where owners of smart home devices for entertainment in Norway have come across digital advertising in the past 4 weeks
• Devices consumers in Norway use regularly to access the internet
• Social media activities in Norway by type
• Places where consumers in Norway have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Norway have been using in the past 4 weeks