Smart appliance owners in the United Kingdom | Consumer Report

Consumer Insights report

This consumer report offers a comprehensive look at Smart appliance owners in the United Kingdom and the characteristics that set them apart, based on exclusive survey data from the Statista Consumer Insights. From Gen Z and Millennials to Gen X and Baby Boomers, the report explores the demographic and lifestyle profile of Smart appliance owners in the United Kingdom, including their income, household situation, values, leisure interests, hobbies, and enthusiasm for sports.

It takes a closer look at how they behave as consumers, including their food and beverage preferences. Audience segmentation highlights differences between heavy and light Smart appliance owners in the United Kingdom, while comparisons with the average consumer provide additional context. This consumer profile also examines key concerns such as inflation, healthcare, and housing, as well as political attitudes and interest in discovering new products.

To round out the picture, the report identifies the best ways to connect with this audience, from their preferred media channels and social platforms — including Instagram, TikTok, YouTube, and Facebook — to the advertising formats that capture their attention. Benchmarked against consumers in the country, the figures in this report help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

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Table of contents

Selected insights about Smart appliance owners in the United Kingdom:
• Smart appliance owners are more likely to hold a Master's degree or higher than the general population
• High-income households represent a significant share of smart appliance owners
• Inflation and cost of living concern a notable share of smart appliance owners, less than the UK average
• Smart appliance owners in the UK lean more to the political right

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