Main negative influence on consumer impressions of Korean beauty products in Europe in 2025

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Release date

May 2026

Region

Europe, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

2,938 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Surveyed countries in Europe include France, England, Italy, Spain, Germany, Russia, Poland, and Turkey.

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

Citation formats

Main factors for negative opinion K-beauty products Europe 2025

Published by Statista Research Department, Jul 9, 2026

In 2025, around ***percent of respondents in a survey conducted in selected countries in Europe stated that high price was the main negative influence on consumer impressions of Korean beauty products. Lack of product information followed at around ***percent of responses.

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