A 2026 global survey asked agency and senior brand marketers which cost of click fraud damaged their marketing operations the most. Approximately 24.4 percent selected the budget wasted on non-converting clicks. Sales team time wasted on bot-generated lead forms and corrupted customer relationship management (CRM) data (i.e., fake leads) followed, chosen by 22.9 and 22.1 percent of respondents, respectively.
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MarketingCharts. (August 21, 2026). Most damaging costs of click fraud to marketing operations according to marketers worldwide as of May 2026 [Graph]. In Statista. Retrieved October 04, 2026, from https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/
MarketingCharts. "Most damaging costs of click fraud to marketing operations according to marketers worldwide as of May 2026." Chart. August 21, 2026. Statista. Accessed October 04, 2026. https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/
MarketingCharts. (2026). Most damaging costs of click fraud to marketing operations according to marketers worldwide as of May 2026. Statista. Statista Inc.. Accessed: October 04, 2026. https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/
MarketingCharts. "Most Damaging Costs of Click Fraud to Marketing Operations According to Marketers Worldwide as of May 2026." Statista, Statista Inc., 21 Aug 2026, https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/
MarketingCharts, Most damaging costs of click fraud to marketing operations according to marketers worldwide as of May 2026 Statista, https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/ (last visited October 04, 2026)
Most damaging costs of click fraud to marketing operations according to marketers worldwide as of May 2026 [Graph], MarketingCharts, August 21, 2026. [Online]. Available: https://www-statista-com.libproxy.pcc.edu/statistics/1245430/damage-costs-click-fraud-marketing-operations/
