E-Scooter-sharing - NAFTA

The E-Scooter-sharing market in NAFTA is experiencing significant growth and development.

Customer preferences: Customers in the NAFTA region are increasingly opting for e-scooter-sharing services due to their convenience, affordability, and environmental benefits. E-scooters provide a flexible and efficient mode of transportation, particularly for short-distance trips in urban areas. Additionally, the ease of use and accessibility of e-scooter-sharing apps have made them popular among tech-savvy customers who value convenience and seamless user experiences.

Trends in the market: One of the key trends in the E-Scooter-sharing market in NAFTA is the rapid expansion of service providers. Numerous companies have entered the market, offering a wide range of e-scooter-sharing options to customers. This increased competition has led to innovations in technology and improved service quality, as companies strive to differentiate themselves and attract more customers. Furthermore, partnerships between e-scooter-sharing companies and local governments have become more common, as cities recognize the potential of e-scooters to alleviate traffic congestion and reduce carbon emissions.

Local special circumstances: The E-Scooter-sharing market in NAFTA is influenced by various local factors. For example, the presence of well-developed transportation infrastructure in certain cities has contributed to the success of e-scooter-sharing services. In these areas, customers have access to a network of bike lanes and dedicated parking spaces for e-scooters, making it easier and safer for them to use these services. Additionally, the cultural acceptance of alternative transportation modes and the prevalence of eco-conscious attitudes among customers have also played a role in the growth of the e-scooter-sharing market in NAFTA.

Underlying macroeconomic factors: The growth of the E-Scooter-sharing market in NAFTA can be attributed to several macroeconomic factors. Firstly, the increasing urbanization in the region has led to a higher demand for efficient and sustainable transportation options. As cities become more crowded and congested, customers are seeking alternatives to traditional modes of transportation, such as cars or public transit. Additionally, the rising awareness of environmental issues and the need to reduce carbon emissions have prompted customers to embrace e-scooter-sharing services as a greener transportation option. Lastly, the advancements in technology and the widespread adoption of smartphones have made it easier for customers to access and use e-scooter-sharing services, further driving the growth of the market in NAFTA.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.