Fresh Meat - EMEA
EMEA- Revenue in the Fresh Meat Market is projected to reach US$*****,*******.** in ****.
- Revenue is expected to show an annual growth rate (CAGR *********) of ****%, resulting in a projected market volume of US$******,*******.** by ****.
- With a projected market volume of US$******,*******.** in ****, most revenue is generated China.
- In the Fresh Meat Market, the number of buyers is expected to amount to ******,***** users by ****.
- Buyer penetration will be ***% in **** and is expected to hit ***% by ****.
- The average revenue per buyer (ARPB) is expected to amount to US$******.
Definition:
The eCommerce Fresh Meat market refers to the online retailing of fresh meat products through digital platforms. This includes the sale of various types of fresh meat, such as beef, pork, poultry, and lamb, to consumers via e-commerce channels. These platforms provide customers with the convenience of purchasing fresh meat online and having it delivered to their doorsteps. The eCommerce Fresh Meat market is driven by the increasing demand for convenience and the growing preference for online shopping among consumers.Structure:
The market consists out of several parts, namely: Beef & Veal, Pork, Poultry, Mutton & Goat, Other Fresh Meat. For more information on the definitions, please visit the respective market page.Additional information:
eCommerce Fresh Meat comprises revenues, buyers, average revenue per buyer (ARPB), and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and buyers for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.Key players in the market are companies, such as Amazon Fresh, Walmart Grocery, and Instacart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Fresh meat, delivered through subscription services such as ButcherBox
- Offline revenues, such as sales at local butcher shops and supermarkets
Revenue
Analyst Opinion
The Fresh Meat eCommerce Market in EMEA is witnessing substantial growth, fueled by rising consumer demand for quality products, convenience of online shopping, and shifting dietary preferences, which collectively enhance market accessibility and engagement.
Customer preferences: Consumers in the EMEA Fresh Meat eCommerce Market are increasingly prioritizing sustainable and ethically sourced products, reflecting a growing awareness of environmental and animal welfare issues. This shift is particularly pronounced among younger demographics, who favor brands that demonstrate transparency in sourcing and production practices. Additionally, the rise of health-conscious eating habits is pushing consumers towards leaner and organic meat options, while convenience-driven lifestyles are promoting subscription services and swift delivery models in online meat shopping.
Trends in the market: In the EMEA Fresh Meat eCommerce Market, there is a notable trend toward the adoption of sustainable packaging solutions, as consumers demand environmentally friendly options that reduce waste. Additionally, online platforms are increasingly offering tailored subscription services that cater to specific dietary preferences, such as organic or free-range meats, further enhancing the shopping experience. The integration of technology, such as blockchain for traceability and enhanced user interfaces, is reshaping customer engagement. These trends signify a shift towards a more responsible and health-focused meat consumption pattern, compelling industry stakeholders to innovate and adapt to maintain competitiveness.
Local special circumstances: In the United Kingdom, the Fresh Meat eCommerce Market is influenced by stringent food safety regulations and a strong cultural emphasis on quality, driving demand for premium and locally sourced products. In France, traditional culinary practices coupled with an increasing interest in organic options fuel the growth of online meat sales, particularly for specialty cuts. Italy’s regional diversity fosters a rich market for artisanal meats, with consumers favoring eCommerce for convenience. In Spain, a younger demographic is embracing online shopping, seeking fresh and diverse meat options to accommodate evolving dietary trends.
Underlying macroeconomic factors: The Fresh Meat eCommerce Market in EMEA is significantly shaped by macroeconomic factors such as consumer spending power, economic stability, and evolving trade policies. In regions with robust economies and disposable income, such as Germany and the Netherlands, there is a marked increase in demand for premium meat products sold online. Conversely, economic downturns in Southern Europe may dampen consumer confidence, affecting spending on higher-priced meat options. Additionally, fluctuating currency exchange rates and trade agreements influence the pricing and availability of imported meats, while rising health consciousness among consumers drives the preference for organic and sustainable options, further transforming the market landscape.
Sales Channels
Buyers
Global Comparison
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Get in touch with us for additional information
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