Fish & Seafood - Tunisia
Tunisia- Revenue in the Fish & Seafood Market is projected to reach US$*****,****** in ****.
- Revenue is expected to show an annual growth rate (CAGR *********) of ****%, resulting in a projected market volume of US$*****,****** by ****.
- With a projected market volume of US$******,*******.** in ****, most revenue is generated China.
- In the Fish & Seafood Market, the number of buyers is expected to amount to *******.* users by ****.
- Buyer penetration will be ***% in **** and is expected to hit ***% by ****.
- The average revenue per buyer (ARPB) is expected to amount to US$*****.
- Key regions:
- India,
- Germany,
- Europe,
- China,
- United Kingdom
Definition:
The eCommerce market Fish & Seafood includes online sales of fresh, frozen, and processed fish and seafood. Ready-to-eat meals based on fish or seafood are not included in this market but can be found in the Convenience Food market.
Structure:
The eCommerce market for Fish & Seafood consists of three different markets:
- The Fresh Fish market includes all types of products made from fishes that has not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in this market.
- The Fresh Seafood market contains all types of products made from crustaceans, mollusks, and other aquatic invertebrates that have not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen seafood that has been farmed or harvested from freshwater or the ocean are included in this market.
- The Processed Fish & Seafood market comprises all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.
Additional Information:
Fish & Seafood comprises revenues, buyers, average revenue per buyer (ARPB), and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and buyers for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Fresh and frozen fish such as Bumble Bee
- Fresh and frozen seafood such as SeaPak
- Processed fish and seafood such as Gorton's
- Fish-based ready-to-eat meals such as The Fish Society
Revenue
Analyst Opinion
The Fish & Seafood eCommerce Market in Tunisia is witnessing moderate growth, influenced by factors such as increasing consumer demand for fresh and convenient options, a shift towards online shopping, and growing awareness of the nutritional benefits of seafood.
Customer preferences: Consumers in Tunisia are increasingly favoring sustainable and locally sourced seafood options, reflecting a growing awareness of environmental issues and health. This shift is complemented by a rise in younger demographics who are tech-savvy and prioritize convenience, driving the popularity of online platforms for purchasing fresh fish and seafood. Additionally, traditional culinary practices are evolving, with more households seeking innovative recipes and meal kits that incorporate seafood, enhancing both convenience and nutritional value.
Trends in the market: In Tunisia, the Fish & Seafood eCommerce Market is experiencing a significant shift towards sustainable sourcing, with consumers increasingly prioritizing locally caught seafood to support environmental and health-conscious choices. This trend is largely driven by the younger, tech-savvy population, who favor the convenience of online shopping for fresh seafood products. Additionally, there is a rising interest in innovative seafood recipes and meal kits, catering to evolving culinary practices. These developments highlight the importance of adapting marketing strategies and product offerings for industry stakeholders to remain competitive in an evolving marketplace.
Local special circumstances: In Tunisia, the Fish & Seafood eCommerce Market is influenced by the country's rich maritime heritage, with a long-standing tradition of fishing that shapes consumer preferences for local species. The Mediterranean coastline provides abundant seafood, fostering a culture that values freshness and quality. Additionally, regulatory support for sustainable fishing practices has encouraged eco-conscious purchasing. The rising trend of online shopping among urban youth, coupled with social media's role in promoting local seafood recipes, underscores a shift in consumer behavior, making local eCommerce platforms essential for market growth.
Underlying macroeconomic factors: The Fish & Seafood eCommerce Market in Tunisia is significantly shaped by macroeconomic factors such as national economic health, global trade dynamics, and fiscal policies. Tunisia's strategic location along the Mediterranean enhances its access to fisheries, yet fluctuations in global seafood prices and demand impact local market prices and consumer purchasing power. Favorable fiscal policies promoting sustainable fishing practices support market growth, while urbanization and rising incomes drive demand for online seafood shopping. Additionally, the increasing focus on food safety and quality standards reflects a broader global trend, influencing consumer preferences and reinforcing the importance of local eCommerce platforms in the seafood sector.
Sales Channels
Buyers
Global Comparison
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Get in touch with us for additional information
Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.