Confectionery & Snacks - APAC
APAC- Revenue in the Confectionery & Snacks Market is projected to reach US$******,*******.** in ****.
- Revenue is expected to show an annual growth rate (CAGR *********) of ****%, resulting in a projected market volume of US$******,*******.** by ****.
- With a projected market volume of US$******,*******.** in ****, most revenue is generated United States.
- In the Confectionery & Snacks Market, the number of buyers is expected to amount to *******,***** users by ****.
- Buyer penetration will be ****% in **** and is expected to hit ****% by ****.
- The average revenue per buyer (ARPB) is expected to amount to US$******.
- Key regions:
- Asia,
- United Kingdom,
- United States,
- India,
- Europe
Definition:
The eCommerce market Confectionery & Snacks covers digital sales of sweet and savory food items (e.g., sugar confectionery, ice cream, preserved pastry goods, cakes, cookies, and crackers) and salty food (e.g., potato chips, tortilla chips, pretzels). Peanut butter as well as chocolate and nut/nougat spreads are not included in this market.
Structure:
The eCommerce market for Confectionery & Snacks consists of three different markets:
- The Confectionery market includes food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. Confectionery comprises chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.
- The Snack Food market contains food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. Snack Food comprises cookies and crackers, potato chips, tortilla chips, flips, and pretzels.
- The Other Confectionery & Snacks market comprises of products that are not covered by the above mentioned. This includes ice cream cones for example.
Additional Information:
Confectionery & Snacks comprises revenues, buyers, average revenue per buyer (ARPB), and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and buyers for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Chocolate and sugar confectionery such as Hershey, and Cadbury
- Monthly subscription boxes of curated confectionery items such as Candy Club
- Ice cream such as Ben & Jerry's
- Cakes such as Sara Lee
- Snack food such as Lay's
- Cookies and crackers such as Nabisco
- Chocolate/nut/nougat spreads such as Nutella, and Hershey's
- Peanut butter such as JIF
Revenue
Analyst Opinion
The Confectionery & Snacks eCommerce Market in APAC is witnessing remarkable growth, fueled by increasing consumer demand for convenience, the rise of online shopping, and a growing trend towards indulgent snacking and innovative product offerings among consumers.
Customer preferences: Consumers in the APAC region are gravitating towards personalized and health-conscious snacking options, reflecting a shift towards wellness-oriented choices. There is a notable rise in demand for plant-based and low-sugar snacks, driven by an increasing awareness of nutritional content and sustainability. Additionally, social media influences and cultural nuances are shaping preferences for unique and exotic flavors, leading brands to innovate with local ingredients and seasonal offerings that cater to diverse tastes across demographics.
Trends in the market: In the APAC region, the Confectionery & Snacks eCommerce Market is experiencing a surge in demand for personalized and health-conscious products, as consumers increasingly prioritize wellness and nutritional value. Countries like Japan and South Korea are seeing a notable rise in plant-based and low-sugar snacks, driven by heightened awareness of health and sustainability. Meanwhile, social media trends are fostering interest in unique and exotic flavors, prompting brands to innovate with local ingredients. These shifts present significant opportunities for industry stakeholders to adapt product offerings and marketing strategies to meet evolving consumer preferences.
Local special circumstances: In China, the Confectionery & Snacks eCommerce Market is fueled by rapid urbanization and a burgeoning middle class, leading to increased online shopping adoption. Consumers are gravitating towards premium products, influenced by social media trends showcasing artisanal snacks. In Japan, cultural appreciation for seasonal ingredients drives demand for unique, limited-edition flavors, while health-conscious consumers favor low-calorie options. In India, growing digital payment adoption and smartphone usage facilitate access to diverse snack options, while in Indonesia, local preferences for traditional flavors and ingredients shape product innovation, making this market distinct.
Underlying macroeconomic factors: The Confectionery & Snacks eCommerce Market in the APAC region is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer preferences. Economic stability in countries like China and India fosters increased spending on premium and artisanal products, while Japan's robust economy supports demand for seasonal and gourmet snacks. Additionally, favorable fiscal policies and government initiatives promoting digital literacy enhance eCommerce penetration. Global trends, including health consciousness, further drive innovation in low-calorie and organic snack options, shaping market dynamics across the region.
Sales Channels
Buyers
Global Comparison
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Get in touch with us for additional information
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