Bottled Water - Mauritius

The Bottled Water market in Mauritius has been experiencing steady growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for bottled water. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Mauritius have been influenced by a growing awareness of the importance of hydration and maintaining a healthy lifestyle. Bottled water is seen as a convenient and safe option for quenching thirst, especially in a tropical climate. Consumers are increasingly choosing bottled water over sugary drinks or carbonated beverages, as they are more conscious of the negative health effects associated with these alternatives. The preference for bottled water is also driven by its perceived purity and cleanliness, as consumers are concerned about the quality of tap water. Trends in the bottled water market in Mauritius reflect global patterns. There has been a rise in demand for premium and flavored bottled water, as consumers seek variety and enhanced taste experiences. Manufacturers have responded to this trend by introducing a wide range of flavored and infused water products. Additionally, there is a growing demand for functional bottled water, such as those with added vitamins or minerals, which cater to specific health needs. Local special circumstances in Mauritius have also contributed to the development of the bottled water market. The country's tourism industry plays a significant role, as tourists often prefer bottled water as a safe and reliable option. The hospitality sector, including hotels and restaurants, has responded to this demand by offering a wide selection of bottled water brands. Furthermore, the convenience of bottled water makes it a popular choice for outdoor activities and on-the-go consumption, which aligns with the active lifestyle of many Mauritians. Underlying macroeconomic factors have also influenced the growth of the bottled water market in Mauritius. The country's economic stability and rising disposable incomes have allowed consumers to prioritize their health and well-being, leading to an increased willingness to spend on healthier beverage options. Additionally, the government has implemented regulations and standards to ensure the safety and quality of bottled water, which has further boosted consumer confidence in the product. In conclusion, the Bottled Water market in Mauritius is developing due to shifting customer preferences towards healthier options, local special circumstances such as the tourism industry, and underlying macroeconomic factors such as economic stability and government regulations. As consumers continue to prioritize their health and well-being, the demand for bottled water is expected to grow further in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.