Consumer Electronics - ASEAN

• In ****, the revenue in the Consumer Electronics market in ASEAN amounts to US$*****bn.
• It is projected to grow annually by ****%, representing a compound annual growth rate (CAGR) between **** and ****.
• The largest segment in this market is Telephony, with a market volume of US$*****bn in ****.
• When compared globally, China generates the highest revenue in the Consumer Electronics market, amounting to US$*****bn in ****.
• Taking into account the total population, per person revenues in ASEAN are estimated to be US$***** in ****.
• Looking ahead, the volume in the Consumer Electronics market is expected to reach ******m pieces by ****.
• Additionally, a volume growth of ***% is anticipated in ****.
• The average volume per person in the Consumer Electronics market is projected to be *****pieces in ****.
• In Thailand, the consumer electronics market is booming, with a strong demand for smartphones and smart home devices.

Definition:

Consumer electronics refers to electronic devices designed primarily for personal and household use, enabling communication, computing, entertainment, content consumption, and digital interaction. The market encompasses a broad range of consumer-focused hardware products developed to enhance productivity, connectivity, and entertainment in everyday life. Technological progress in consumer electronics is driven by advances in connectivity, processing power, display and audio technologies, energy efficiency, and software integration. Shifting consumer preferences toward multifunctional, easy-to-use, and high-performance devices continue to shape product development and market growth.

Structure:

The Consumer Electronics market is segmented into six main segments:

• The Telephony segment includes devices such as smartphones, feature phones, and landline phones. This segment is driven by the increasing demand for mobile devices that enable communication and provide access to the internet.
• The TV, Radio & Multimedia segment includes products such as televisions, radios, digital cameras, speakers, and headphones. This segment is characterized by the demand for high-quality, immersive entertainment experiences.
• The Computing segment includes laptops, desktops, tablets, and other computing devices. These products are designed to meet the needs of individuals for personal and professional computing tasks.
• The TV Peripheral Devices segment includes products such as smart streaming devices, smart remotes, and video players. These products are designed to enhance the TV viewing experience and enable individuals to access content from various sources.
• The Drones segment includes unmanned aerial vehicles (UAVs) that are used for personal purposes. The drone market is driven by the increasing demand for high-quality aerial photography and videography.
• The Gaming Equipment segment includes gaming consoles and VR headsets. This segment is driven by the increasing popularity of video games and the rise of e-sports.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita, price and brand shares. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Depending on the segment, additional indicators such as brand shares may also be available. Key players operating across the consumer electronics market include companies such as Apple, Samsung, Huawei, Lenovo, Xiaomi etc. which are active across multiple segments and are recognised for their technological capabilities, global reach, and extensive distribution networks. For more information on the data displayed, use the info button located next to the respective data boxes.