Shein Is the Top U.S. Fashion Shop for Women

While Shein did not hold on to the high valuation from its venture capital days, the company continues to grow global sales and customers keep coming back.

U.S. women especially are giving Shein the benefit of the doubt as 30 percent of those who buy apparel and were surveyed by Statista Consumer Insights between mid-2025 and mid-2026 said the had used Shein in the past three months. This makes the Chinese cross-border seller the biggest fashion shop for female Americans, followed by TJ Maxx and Burlington.

For U.S. men, Shein ranks much lower. Top fashion shops for male Americans according to the survey are American Eagle and Macy's. Overall, Shein still landed in rank 5 of U.S. top fashion shops, with 23 percent of all surveyed apparel buyers saying they had bought from them in the three months previous to the survey.

Shein is going public on the Hong Kong stock exchange on Tuesday at a valuation 70 percent below its peak from private funding rounds. While stocks are expected to slide further as the company finds itself in a difficult regulatory environment, the company still has many buyers who value the cut-rate fashion items of questionable quality the company sells. Revenues continue to rise outside of the U.S. but profits took a nosedive in Q1 of 2026, as the company lost $99 million, according to disclosures.