Why do people use social media?
The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends. Read more on the Independent.
Description
This chart shows the biggest motivations behind social media use in the UK in 2015.
Most popular reasons for internet users in the United Kingdom (UK) to use social media as of 2nd quarter 2025
Most popular reasons for internet users in the United States to use social media as of 2nd quarter 2025
Most popular reasons for internet users in Spain to use social media as of 2nd quarter 2025
Main reasons for using social media in Portugal in 3rd quarter 2024
Leading reasons for using social media in Malaysia as of 3rd quarter 2024
Main reasons for using social media among internet users in Turkey in 2nd quarter 2025
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