Social Media is Important for Small Business Owners

At least half of all small businesses in the Untied States use social media, according to the National Small Business Association. Just 27 percent of small business owners stated they don’t use social media. LinkedIn and Facebook are proving very popular, however, with 57 and 50 percent of small business owners using these social networks respectively.

Description

This chart shows the percentage of small businesses using the following in 2013.

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Percentage of SME owners who consider social media an important part of recruiting new employees in the United States in 2016
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Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022
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Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform
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Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type
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Planned changes in the use of selected marketing and media channels according to small businesses in the United States as of February 2020
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Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022

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