Yahoo's Profit Rises as the Core Business Slumps

On April 17, Yahoo reported its earnings for the first quarter of 2013.
Yahoo’s net profit increased 36 percent to $390 million, mainly thanks to the company’s remaining stake in Alibaba and the rigorous cost-cutting measures implemented by CEO Marissa Mayer.

Revenue declined 7 percent to $1.14 billion in the first quarter, as Yahoo’s core business, selling ads, performed disappointingly. Display ad revenue fell 11 percent, as the number of ads sold dropped 7 percent.