Video-on-demand: oksusu in Korea 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of oksusu in Korea against all other consumers in the same category (in this case video-on-demand), and the overall onliners in Korea.

Video on demand (VOD)
Video on demand services offer fee-based streaming, download and online rental options for videos, movies, or series. Analyses in this report are based on respondents' answers to the question "Which of these video on demand providers have you used in the past 12 months as a paying customer?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used video-on-demand providers in Korea
• Gender
• Age
• Household size
• Community
• Age of consumers in Korea
• Share of consumers in Korea in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Korea live
• Communities in Korea where consumers live

• Agreement with statements in Korea
• Top 10 hobbies and interests of oksusu customers in Korea
• Agreement with statements on innovation by consumers in Korea
• Most important aspects of life for consumers in Korea

• Type of device consumers in Korea use regularly to access the internet
• Social media activities in Korea by type
• Type of media, consumers in Korea have been using in the past 4 weeks
• Top 10 places where oksusu customers in Korea have seen adverts in the past 4 weeks