Video-on-demand: Apple TV+ users in Finland

Consumer Insights report

This report offers the reader a comprehensive overview of Apple TV+ users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple TV+ users in Finland (''brand users'') against Finnish video-on-demand users in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Apple TV+ users in Finland

  • Like other video-on-demand services, Apple TV+ has a high share of users that are Millennials
  • Apple TV+ is more popular among male video-on-demand users than female video-on-demand users
  • Apple TV+ has a larger share of users with a high income than other video-on-demand services
  • Apple TV+ users are more likely to live in large cities than video-on-demand users in general
  • Safety and security is less important to Apple TV+ users than to other video-on-demand users

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