Smartphone: LG in Italy 2021 Brand Report

Consumer Insights report

This Brand Report covers LG in the smartphone market of Italy and is based on data from the Statista Global Consumer Survey.

Topics include

Customers' demographic profile
Customer lifestyle
Marketing touchpoints

Table of contents

Content

Overview

Introduction
Key findings

LG Customers' Demographic Profile

Brand usage
General demographics
Life stages
Income
Household classification
Type of community

LG Customers' Lifestyle

Attitudes
Hobbies & Interests
Attitudes towards innovation
Life values

LG Customers' Marketing Touchpoints

Internet usage by device
Social media usage
Media usage
Advertising touchpoints

Appendix

Global Consumer Survey
Methodology
Authors

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