Ride sharing: Easycabs users in India

Consumer Insights report

This report covers Easycabs in the ride sharing market of India. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on ride sharing: Easycabs users in India

54% of Easycabs users are male
Compared to other ride sharing users, Easycabs users are relatively likely to live in a multi-generational family
Photography is a relatively popular hobby among Easycabs users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer Insights Global survey
Authors

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Ride sharing: Easycabs users in India

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