Ride sharing: Easy Taxi users in Mexico

Consumer Insights report

This report offers the reader a comprehensive overview of Easy Taxi users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Easy Taxi users in Mexico (''brand users'') against Mexican ride sharing users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on ride sharing: Easy Taxi users in Mexico

  • Easy Taxi is more popular among Generation Z than other ride sharing services
  • Compared to other ride sharing services, Easy Taxi has a relatively high share of female users
  • Easy Taxi has a larger share of users with a low income than other ride sharing services
  • Easy Taxi users are more likely to live in medium-sized towns than ride sharing users in general
  • Career advancement is more important to Easy Taxi users than to other ride sharing users

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