Package holiday portals: FTI Touristik users in Germany

Consumer Insights report

This report covers FTI Touristik in the package holiday portals market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on package holiday portals: FTI Touristik users in Germany

Compared to other package holiday portals, FTI Touristik has a relatively high share of male users
Compared to other packaged holiday bookers, FTI Touristik users are relatively likely to live in a nuclear family
FTI Touristik users are more likely to have traveling as a hobby than the average consumer

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer Insights Global survey
Authors

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Package holiday portals: FTI Touristik users in Germany

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