Mobile payment: Google Pay users in Canada

Consumer Insights report

This report covers Google Pay in the mobile payment market of Canada. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on mobile payment: Google Pay users in Canada

Google Pay is more popular among male mobile payment users than female mobile payment users
Compared to other mobile payment users, Google Pay users are relatively likely to live in a single household
Tech or computers are relatively popular hobbies among Google Pay users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer Insights Global survey
Authors

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Mobile payment: Google Pay users in Canada

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