Online shops: zalando.se in Sweden 2022 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of zalando.se in Sweden against all other consumers in the same category (in this case online shops), and the overall onliners in Sweden.

Online shops
An online shop is a website or an app where customers can purchase products online. Analyses in this report are based on respondents' answers to the question "Which of these online shops have you bought something from in the past 12 months?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used online shops in Sweden
• Gender
• Age
• Household size
• Community
• Age of consumers in Sweden
• Share of consumers in Sweden in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Sweden live
• Communities in Sweden where consumers live

• Agreement with statements in Sweden
• Top 10 hobbies and interests of zalando.se customers in Sweden
• Agreement with statements on innovation by consumers in Sweden
• Most important aspects of life for consumers in Sweden

• Type of device consumers in Sweden use regularly to access the internet
• Social media activities in Sweden by type
• Type of media, consumers in Sweden have been using in the past 4 weeks
• Top 10 places where zalando.se customers in Sweden have seen adverts in the past 4 weeks