E-Book shops: Amazon customers in Spain

Consumer Insights report

This report offers the reader a comprehensive overview of Amazon customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in Spain (''brand users'') against Spanish E-book shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on e-Book shops: Amazon customers in Spain

  • Like other E-book shops, Amazon has a high share of customers that are Millennials
  • There is a fairly even split of male and female Amazon customers
  • Just like E-book shoppers in general, Amazon customers are relatively likely to have a high income
  • Amazon customers and E-book shoppers in general are relatively likely to live in cities with over 1 million inhabitants
  • Similar aspects of life are important to Amazon customers and other E-book shoppers

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