Book stores: Sanborns shoppers in Mexico

Consumer Insights report

This report offers the reader a comprehensive overview of Sanborns shoppers in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sanborns shoppers in Mexico (''brand users'') against Mexican book store shoppers in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on book stores: Sanborns shoppers in Mexico

  • Sanborns has a high share of shoppers that are Millennials compared to the total online population
  • 53% of Sanborns shoppers are male
  • Sanborns has a larger share of shoppers with a high income than other book stores
  • Sanborns shoppers are more likely to live in cities with over 1 million inhabitants than book store shoppers in general
  • Being successful is more important to Sanborns shoppers than to other book store shoppers

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