Video-on-demand: Blockbuster users in Finland

Consumer Insights report

This report offers the reader a comprehensive overview of Blockbuster users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Blockbuster users in Finland (''brand users'') against Finnish video-on-demand users in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Blockbuster users in Finland

  • Blockbuster is more popular among Baby Boomers than other video-on-demand services
  • Blockbuster is more popular among male video-on-demand users than female video-on-demand users
  • Blockbuster has a larger share of users with a low income than other video-on-demand services
  • Video-on-demand users in general and Blockbuster users specifically, live in a similar type of communitiy
  • Traditions and an honest and respectable life are relatively important to Blockbuster users

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