Speakers: Philips in Mexico 2020 Brand Report

Consumer Insights report

This Brand Report covers Philips in the speakers market of Mexico and is based on data from the Statista Global Consumer Survey 2020.

Topics include

  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints

Table of contents

Overview

  • Introduction
  • Key findings


Philips Customers' Demographic Profile
  • Brand usage
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

Philips Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

Philips Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

Appendix
  • Global Consumer Survey
  • Methodology
  • Authors

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