Hot Drinks in the U.S. 2017

Topics of the survey

• Hot drinks in general
• Coffee
• Tea
• Hot chocolate
• Coffee preparation
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Hot Drinks 2017
• Region: USA
• Number of respondents: 1,018
• Age of respondents: 18 years and older
• Type of respondents: English speaking residential population
• Survey time period: 2nd to 6th of February 2017

• Gender
• Age
• Hot drinks drinker
• Highest level of education
• Net monthly household income

General

• [coffee]How often do you drink…?
• [tea]How often do you drink…?
• [hot chocolate, cocoa]How often do you drink…?
• [water]How often do you drink…?
• [juice]How often do you drink…?
• [soft drinks]How often do you drink…?
• [wine]How often do you drink…?
• [beer]How often do you drink…?
• [coffee]How many days a week do you usually drink…? Please give your best guess in case you are not sure.
• [tea]How many days a week do you usually drink…? Please give your best guess in case you are not sure.
• [hot chocolate, cocoa]How many days a week do you usually drink…? Please give your best guess in case you are not sure.
• [coffee]On what days of the week do you usually drink…?
• [tea]On what days of the week do you usually drink…?
• [hot chocolate, cocoa]On what days of the week do you usually drink…?
• [coffee]How many cups (7 oz), on average, do you drink per day? Please give your best guess in case you are not sure.
• [tea]How many cups (7 oz), on average, do you drink per day? Please give your best guess in case you are not sure.
• [hot chocolate, cocoa]How many cups (7 oz), on average, do you drink per day? Please give your best guess in case you are not sure.

Coffee

• Where do you usually drink coffee?
• On what occasions do you usually drink coffee?
• Why do you usually drink coffee?
• What kind of coffee do you usually drink at home?
• And what kind of coffee do you usually drink at work / at the office?
• And what kind of coffee do you usually drink when out (e.g. in a café, in a restaurant) or on the go?
• And what kind of coffee is your overall favorite?
• Which of the following coffee brands do you know (at least by name)?
• And which of the following coffee brands do you usually use at home?
• Where do you usually buy coffee?
• Based on which criteria do you usually select your coffee?
• Do you normally buy the same coffee brand?
• What do you do in case your usual coffee product is unavailable?
• What would make you switch your usual coffee brand?
• Which of the following statements about coffee do you agree with?
• [I have rediscovered a passion for traditional drip coffee.]To what extent do you agree to the following statements?
• [I prefer to buy from small-batch coffee roasters when buying coffee beans.]To what extent do you agree to the following statements?
• [Cold-brew coffee is a special delight for me.]To what extent do you agree to the following statements?
• [I prefer light roasts, as they allow all of the individual notes of the beans to come to the fore.]To what extent do you agree to the following statements?
• [Bulletproof coffee – drip coffee with butter and coconut oil – gives me the extra kick I need.]To what extent do you agree to the following statements?

Tea

• Where do you usually drink tea?
• On what occasions do you usually drink tea?
• Why do you usually drink tea?
• What kind of tea do you usually drink at home?
• And what kind of tea do you usually drink at work / at the office?
• And what kind of tea do you usually drink when out (e.g. in a café, in a restaurant) or on the go?
• And what kind of tea is your overall favorite?
• Which of the following tea brands do you know (at least by name)?
• And which of the following tea brands do you usually use at home?
• Where do you usually buy tea?
• Based on which criteria do you usually select your tea?
• Do you normally buy the same tea brand?
• What do you do in case your usual tea product is unavailable?
• What would make you switch your usual tea brand?
• Which of the following statements about tea do you agree with?

Hot Chocolate

• Where do you usually drink hot chocolate?
• On what occasions do you usually drink hot chocolate?
• Why do you usually drink hot chocolate?
• What kind of hot chocolate do you usually drink at home?
• And what kind of hot chocolate do you usually drink at work / at the office?
• And what kind of hot chocolate do you usually drink when out (e.g. in a café, in a restaurant) or on the go?
• And what kind of hot chocolate is your overall favorite?
• Which of the following hot chocolate brands do you know (at least by name)?
• And which of the following hot chocolate brands do you usually use at home?
• Where do you usually buy hot chocolate?
• Based on which criteria do you usually select your hot chocolate?
• Do you normally buy the same hot chocolate brand?
• What do you do in case your usual hot chocolate product is unavailable?
• What would make you switch your usual hot chocolate brand?

Coffee Preparation

• What kind of coffee maker do you have?
• And which coffee maker do you use most regularly?
• What brand is your (primary) coffee machine?
• Do you intend to purchase a new coffee maker within the next two years?
• What kind of coffee maker would you buy next for yourself?
• Why would you buy this kind of coffee maker next?
• Which brands would you consider when buying your next coffee maker?
• How much would you be willing to spend on your coffee maker?

Sociodemography

• What kind of coffee maker do you have?
• And which coffee maker do you use most regularly?
• What brand is your (primary) coffee machine?
• Do you intend to purchase a new coffee maker within the next two years?
• What kind of coffee maker would you buy next for yourself?
• Why would you buy this kind of coffee maker next?
• Which brands would you consider when buying your next coffee maker?
• How much would you be willing to spend on your coffee maker?