Concert and music festival goers in Poland | Consumer Report

Consumer Insights report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of Concert and music festival goers in Poland, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines Concert and music festival goers in Poland across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light Concert and music festival goers in Poland provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Concert and music festival goers in Poland:
• A significant share of concert and music festival goers live in large cities
• A significant share of concert and music festival goers follow soccer, the highest engagement among sports
• Concert and music festival goers evenly split their political views with left, center, and right each
• Facebook leads usage among concert and music festival goers

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Poland
Gender of consumers in Poland
Level of education in Poland
Share of consumers in Poland in the high, middle, and low thirds of household gross income
Type of households in which consumers in Poland live
Communities where consumers live in Poland
Accommodation type and home ownership in Poland
LGBTQ+ status of consumers in Poland

Consumer lifestyle

Most important aspects of life for consumers in Poland
Top 10 interests of concert and music festival goers in Poland
Top 10 hobbies and leisure activities of concert and music festival goers in Poland
Top 10 sports activities of concert and music festival goers in Poland
Top 10 sports followed by concert and music festival goers in Poland
Pets living with concert and music festival goers in Poland

Consumer attitudes

Agreement with statements in Poland
The 10 most important issues facing Poland according to concert and music festival goers
Political attitudes of consumers in Poland
Innovation adopter types based on statements towards innovation by consumers in Poland
Economic situation in Poland as percieved by concert and music festival goers
Perceived personal economic situation of concert and music festival goers
Agreement with statements regarding economic concerns of concert and music festival goers

Marketing touchpoints

Type of media consumers in Poland have been using in the past 4 weeks
Top 10 social networks used by concert and music festival goers
Top 10 channels where concert and music festival goers in Poland remember coming across digital advertising
Places where consumers in Poland have come across non-digital advertising in the past 4 weeks

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