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Outdoor plant and flower buyers in France | Consumer Report
Consumer Insights report
This consumer report offers a comprehensive look at Outdoor plant and flower buyers in France and the characteristics that set them apart, based on exclusive survey data from the Statista Consumer Insights. From Gen Z and Millennials to Gen X and Baby Boomers, the report explores the demographic and lifestyle profile of Outdoor plant and flower buyers in France, including their income, household situation, values, leisure interests, hobbies, and enthusiasm for sports.
It takes a closer look at how they behave as consumers, including their food and beverage preferences. Audience segmentation highlights differences between heavy and light Outdoor plant and flower buyers in France, while comparisons with the average consumer provide additional context. This consumer profile also examines key concerns such as inflation, healthcare, and housing, as well as political attitudes and interest in discovering new products.
To round out the picture, the report identifies the best ways to connect with this audience, from their preferred media channels and social platforms — including Instagram, TikTok, YouTube, and Facebook — to the advertising formats that capture their attention. Benchmarked against consumers in the country, the figures in this report help marketers with audience targeting and media planning.
All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.
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Table of contents
- Description
- Content
- Tables
Selected insights about Outdoor plant and flower buyers in France:
• One third of outdoor plant and flower buyers live in rural communities
• Soccer is the most followed sport among outdoor plant and flower buyers
• Outdoor plant and flower buyers lean more to the right politically
• Facebook is the most used social platform among outdoor plant and flower buyers
Management summary
- Key insights
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country's economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
Demographic profile
- Age of consumers in France
- Gender of consumers in France
- Level of education in France
- Share of consumers in France in the high, middle, and low thirds of household gross income
- Type of households in which consumers in France live
- Communities where consumers live in France
- Accommodation type and home ownership in France
- LGBTQ+ status of consumers in France
- Most important aspects of life for consumers in France
- Top 10 interests of outdoor plant and flower buyers in France
- Top 10 hobbies and leisure activities of outdoor plant and flower buyers in France
- Top 10 sports activities of outdoor plant and flower buyers in France
- Top 10 sports followed by outdoor plant and flower buyers in France
- Pets living with outdoor plant and flower buyers in France
- Agreement with statements in France
- The 10 most important issues facing France according to outdoor plant and flower buyers
- Political attitudes of consumers in France
- Innovation adopter types based on statements towards innovation by consumers in France
- Economic situation in France as percieved by outdoor plant and flower buyers
- Perceived personal economic situation of outdoor plant and flower buyers
- Agreement with statements regarding economic concerns of outdoor plant and flower buyers
- Type of media consumers in France have been using in the past 4 weeks
- Top 10 social networks used by outdoor plant and flower buyers
- Top 10 channels where outdoor plant and flower buyers in France remember coming across digital advertising
- Places where consumers in France have come across non-digital advertising in the past 4 weeks
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