Occasional cigarette/cigar smokers in Finland | Consumer Report

Consumer Insights report

This consumer report offers a comprehensive look at Occasional cigarette/cigar smokers in Finland and the characteristics that set them apart, based on exclusive survey data from the Statista Consumer Insights. From Gen Z and Millennials to Gen X and Baby Boomers, the report explores the demographic and lifestyle profile of Occasional cigarette/cigar smokers in Finland, including their income, household situation, values, leisure interests, hobbies, and enthusiasm for sports.

It takes a closer look at how they behave as consumers, including their food and beverage preferences. Audience segmentation highlights differences between heavy and light Occasional cigarette/cigar smokers in Finland, while comparisons with the average consumer provide additional context. This consumer profile also examines key concerns such as inflation, healthcare, and housing, as well as political attitudes and interest in discovering new products.

To round out the picture, the report identifies the best ways to connect with this audience, from their preferred media channels and social platforms — including Instagram, TikTok, YouTube, and Facebook — to the advertising formats that capture their attention. Benchmarked against consumers in the country, the figures in this report help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Occasional cigarette/cigar smokers in Finland:
• A significant share of occasional cigarette/cigar smokers live in large cities, slightly less than all respondents
• Ice Hockey is the most followed sport among this audience
• Right-leaning views are most common among occasional cigarette/cigar smokers
• Facebook, Instagram, and YouTube are all used by around a significant share of occasional cigarette/cigar smokers

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Finland
Gender of consumers in Finland
Level of education in Finland
Share of consumers in Finland in the high, middle, and low thirds of household gross income
Type of households in which consumers in Finland live
Communities where consumers live in Finland
Accommodation type and home ownership in Finland
LGBTQ+ status of consumers in Finland

Consumer lifestyle

Most important aspects of life for consumers in Finland
Top 10 interests of occasional cigarette/cigar smokers in Finland
Top 10 hobbies and leisure activities of occasional cigarette/cigar smokers in Finland
Top 10 sports activities of occasional cigarette/cigar smokers in Finland
Top 10 sports followed by occasional cigarette/cigar smokers in Finland
Pets living with occasional cigarette/cigar smokers in Finland

Consumer attitudes

Agreement with statements in Finland
The 10 most important issues facing Finland according to occasional cigarette/cigar smokers
Political attitudes of consumers in Finland
Innovation adopter types based on statements towards innovation by consumers in Finland
Economic situation in Finland as percieved by occasional cigarette/cigar smokers
Perceived personal economic situation of occasional cigarette/cigar smokers
Agreement with statements regarding economic concerns of occasional cigarette/cigar smokers

Marketing touchpoints

Type of media consumers in Finland have been using in the past 4 weeks
Top 10 social networks used by occasional cigarette/cigar smokers
Top 10 channels where occasional cigarette/cigar smokers in Finland remember coming across digital advertising
Places where consumers in Finland have come across non-digital advertising in the past 4 weeks

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