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Financial podcast listeners in Colombia | Consumer Report
Consumer Insights report
Who are Financial podcast listeners in Colombia, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.
The report builds a detailed picture of Financial podcast listeners in Colombia across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.
Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light Financial podcast listeners in Colombia are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.
The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.
All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.
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Table of contents
- Description
- Content
- Tables
Selected insights about Financial podcast listeners in Colombia:
• A significant share of financial podcast listeners in Colombia live in megacities with over 5 million inhabitants
• Soccer commands strong fan interest among financial podcast listeners
• A significant share of financial podcast listeners identify with right-leaning political views
• Instagram leads in usage among financial podcast listeners
Management summary
- Key insights
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country's economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
Demographic profile
- Age of consumers in Colombia
- Gender of consumers in Colombia
- Level of education in Colombia
- Share of consumers in Colombia in the high, middle, and low thirds of household gross income
- Type of households in which consumers in Colombia live
- Communities where consumers live in Colombia
- Accommodation type and home ownership in Colombia
- LGBTQ+ status of consumers in Colombia
- Most important aspects of life for consumers in Colombia
- Top 10 interests of financial podcast listeners in Colombia
- Top 10 hobbies and leisure activities of financial podcast listeners in Colombia
- Top 10 sports activities of financial podcast listeners in Colombia
- Top 10 sports followed by financial podcast listeners in Colombia
- Pets living with financial podcast listeners in Colombia
- Agreement with statements in Colombia
- The 10 most important issues facing Colombia according to financial podcast listeners
- Political attitudes of consumers in Colombia
- Innovation adopter types based on statements towards innovation by consumers in Colombia
- Economic situation in Colombia as percieved by financial podcast listeners
- Perceived personal economic situation of financial podcast listeners
- Agreement with statements regarding economic concerns of financial podcast listeners
- Type of media consumers in Colombia have been using in the past 4 weeks
- Top 10 social networks used by financial podcast listeners
- Top 10 channels where financial podcast listeners in Colombia remember coming across digital advertising
- Places where consumers in Colombia have come across non-digital advertising in the past 4 weeks
FURTHER REPORTS
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