Nature / outdoor vacationists in Belgium | Consumer Report

Consumer Insights report

This consumer insights report profiles the target audience of Nature / outdoor vacationists in Belgium, based on survey data from the Statista Consumer Insights.
It breaks down who they are — spanning Gen Z, Millennials, Gen X, and Baby Boomers — and what shapes their everyday life, from income and household setup to personal values, hobbies, and sports fandom.

This consumer profile digs into audience behavior and eating and drinking habits, using audience segmentation to separate heavy and light Nature / outdoor vacationists in Belgium and compare them against the average consumer.

It also covers what's on their mind, from inflation and healthcare to housing, alongside their political outlook and appetite for new products. The analysis closes with a clear view of how to reach this target audience, covering their media habits and activity on social platforms like Instagram, TikTok, YouTube, and Facebook. It also looks at the advertising that actually gets noticed, benchmarked against the average consumer in the United States. The figures in this report will help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Nature / outdoor vacationists in Belgium:
• One third of nature / outdoor vacationists live in small towns, with in medium-sized towns
• A significant share of nature / outdoor vacationists follow soccer
• Nature / outdoor vacationists show a balanced political view with centrist and left-leaning
• Facebook leads social media usage among nature / outdoor vacationists

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Belgium
Gender of consumers in Belgium
Level of education in Belgium
Share of consumers in Belgium in the high, middle, and low thirds of household gross income
Type of households in which consumers in Belgium live
Communities where consumers live in Belgium
Accommodation type and home ownership in Belgium
LGBTQ+ status of consumers in Belgium

Consumer lifestyle

Most important aspects of life for consumers in Belgium
Top 10 interests of nature / outdoor vacationists in Belgium
Top 10 hobbies and leisure activities of nature / outdoor vacationists in Belgium
Top 10 sports activities of nature / outdoor vacationists in Belgium
Top 10 sports followed by nature / outdoor vacationists in Belgium
Pets living with nature / outdoor vacationists in Belgium

Consumer attitudes

Agreement with statements in Belgium
The 10 most important issues facing Belgium according to nature / outdoor vacationists
Political attitudes of consumers in Belgium
Innovation adopter types based on statements towards innovation by consumers in Belgium
Economic situation in Belgium as percieved by nature / outdoor vacationists
Perceived personal economic situation of nature / outdoor vacationists
Agreement with statements regarding economic concerns of nature / outdoor vacationists

Marketing touchpoints

Type of media consumers in Belgium have been using in the past 4 weeks
Top 10 social networks used by nature / outdoor vacationists
Top 10 channels where nature / outdoor vacationists in Belgium remember coming across digital advertising
Places where consumers in Belgium have come across non-digital advertising in the past 4 weeks

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Nature / outdoor vacationists in Belgium | Consumer Report

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