Cybersecurity-aware online users in the Netherlands | Consumer Report

Consumer Insights report

This target audience report provides a detailed profile of Cybersecurity-aware online users in the Netherlands, drawing on survey data from the Statista Consumer Insights. It looks at Cybersecurity-aware online users in the Netherlands across generations, from Gen Z and Millennials to Gen X and Baby Boomers, and examines their income, household situation, personal values, hobbies, leisure interests, and sports fandom.

The report takes a closer look at how they behave as consumers, including their eating and drinking habits. By comparing heavy and light Cybersecurity-aware online users in the Netherlands with the average consumer, this consumer profile highlights the characteristics that distinguish different parts of the audience. Key concerns such as inflation, healthcare, and housing are also explored alongside political views and interest in new products.

The report concludes with insights into how to connect with this target audience, including their media consumption, use of Instagram, TikTok, YouTube, and Facebook, and the types of advertising they are most likely to notice. Benchmarked against the average consumer in the country, these findings help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Cybersecurity-aware online users in the Netherlands:
• Bachelor's degree holders represent the largest education segment among cybersecurity-aware online users
• High-income households account for a notable share of cybersecurity-aware online users
• Immigration and inflation are top national concerns for cybersecurity-aware online users
• Right-leaning views are most common among cybersecurity-aware online users

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in the Netherlands
Gender of consumers in the Netherlands
Level of education in the Netherlands
Share of consumers in the Netherlands in the high, middle, and low thirds of household gross income
Type of households in which consumers in the Netherlands live
Communities where consumers live in the Netherlands
Accommodation type and home ownership in the Netherlands
LGBTQ+ status of consumers in the Netherlands

Consumer lifestyle

Most important aspects of life for consumers in the Netherlands
Top 10 interests of cybersecurity-aware online users in the Netherlands
Top 10 hobbies and leisure activities of cybersecurity-aware online users in the Netherlands
Top 10 sports activities of cybersecurity-aware online users in the Netherlands
Top 10 sports followed by cybersecurity-aware online users in the Netherlands
Pets living with cybersecurity-aware online users in the Netherlands

Consumer attitudes

Agreement with statements in the Netherlands
The 10 most important issues facing the Netherlands according to cybersecurity-aware online users
Political attitudes of consumers in the Netherlands
Innovation adopter types based on statements towards innovation by consumers in the Netherlands
Economic situation in the Netherlands as perceived by cybersecurity-aware online users
Perceived personal economic situation of cybersecurity-aware online users
Agreement with statements regarding economic concerns of cybersecurity-aware online users

Marketing touchpoints

Type of media consumers in the Netherlands have been using in the past 4 weeks
Top 10 social networks used by cybersecurity-aware online users
Top 10 channels where cybersecurity-aware online users in the Netherlands remember coming across digital advertising
Places where consumers in the Netherlands have come across non-digital advertising in the past 4 weeks

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