Video streaming news consumers in the United States | Consumer Report

Consumer Insights report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of Video streaming news consumers in the United States, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines Video streaming news consumers in the United States across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light Video streaming news consumers in the United States provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Video streaming news consumers in the United States:
• Upper secondary education is the most common education level among video streaming news consumers
• A significant share of video streaming news consumers are in the high income bracket
• Inflation and cost of living are the top concerns for video streaming news consumers
• A significant share of video streaming news consumers identify as politically right-leaning

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in the United States
Gender of consumers in the United States
Level of education in the United States
Share of consumers in the United States in the high, middle, and low thirds of household gross income
Type of households in which consumers in the United States live
Communities where consumers live in the United States
Accommodation type and home ownership in the United States
LGBTQ+ status of consumers in the United States

Consumer lifestyle

Most important aspects of life for consumers in the United States
Top 10 interests of video streaming news consumers in the United States
Top 10 hobbies and leisure activities of video streaming news consumers in the United States
Top 10 sports activities of video streaming news consumers in the United States
Top 10 sports followed by video streaming news consumers in the United States
Pets living with video streaming news consumers in the United States

Consumer attitudes

Agreement with statements in the United States
The 10 most important issues facing the United States according to video streaming news consumers
Political attitudes of consumers in the United States
Innovation adopter types based on statements towards innovation by consumers in the United States
Economic situation in the United States as perceived by video streaming news consumers
Perceived personal economic situation of video streaming news consumers
Agreement with statements regarding economic concerns of video streaming news consumers

Marketing touchpoints

Type of media consumers in the United States have been using in the past 4 weeks
Top 10 social networks used by video streaming news consumers
Top 10 channels where video streaming news consumers in the United States remember coming across digital advertising
Places where consumers in the United States have come across non-digital advertising in the past 4 weeks

Report this content

FURTHER REPORTS

Recommended and recent reports

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

Video streaming news consumers in the United States | Consumer Report

Download your Report

Table of contents

Recommended and recent reports

Recommended statistics

Get in touch with us for additional information