Multi-platform streaming consumers in Korea | Consumer Report

Consumer Insights report

This target audience report provides a detailed profile of Multi-platform streaming consumers in Korea, drawing on survey data from the Statista Consumer Insights. It looks at Multi-platform streaming consumers in Korea across generations, from Gen Z and Millennials to Gen X and Baby Boomers, and examines their income, household situation, personal values, hobbies, leisure interests, and sports fandom.

The report takes a closer look at how they behave as consumers, including their eating and drinking habits. By comparing heavy and light Multi-platform streaming consumers in Korea with the average consumer, this consumer profile highlights the characteristics that distinguish different parts of the audience. Key concerns such as inflation, healthcare, and housing are also explored alongside political views and interest in new products.

The report concludes with insights into how to connect with this target audience, including their media consumption, use of Instagram, TikTok, YouTube, and Facebook, and the types of advertising they are most likely to notice. Benchmarked against the average consumer in the country, these findings help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Multi-platform streaming consumers in Korea:
• A significant share of multi-platform streaming consumers hold a bachelor's degree or equivalent
• High income households make up a significant share of Korea's multi-platform streaming audience
• Economic situation and inflation/cost of living are top concerns
• Nearly half of consumers identify politically centrist

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Korea
Gender of consumers in Korea
Level of education in Korea
Share of consumers in Korea in the high, middle, and low thirds of household gross income
Type of households in which consumers in Korea live
Communities where consumers live in Korea
Accommodation type and home ownership in Korea
LGBTQ+ status of consumers in Korea

Consumer lifestyle

Most important aspects of life for consumers in Korea
Top 10 interests of multi-platform streaming consumers in Korea
Top 10 hobbies and leisure activities of multi-platform streaming consumers in Korea
Top 10 sports activities of multi-platform streaming consumers in Korea
Top 10 sports followed by multi-platform streaming consumers in Korea
Pets living with multi-platform streaming consumers in Korea

Consumer attitudes

Agreement with statements in Korea
The 10 most important issues facing Korea according to multi-platform streaming consumers
Political attitudes of consumers in Korea
Innovation adopter types based on statements towards innovation by consumers in Korea
Economic situation in Korea as perceived by multi-platform streaming consumers
Perceived personal economic situation of multi-platform streaming consumers
Agreement with statements regarding economic concerns of multi-platform streaming consumers

Marketing touchpoints

Type of media consumers in Korea have been using in the past 4 weeks
Top 10 social networks used by multi-platform streaming consumers
Top 10 channels where multi-platform streaming consumers in Korea remember coming across digital advertising
Places where consumers in Korea have come across non-digital advertising in the past 4 weeks

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Multi-platform streaming consumers in Korea | Consumer Report

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