Party enthusiasts in Finland | Consumer Report

Consumer Insights report

This consumer report offers a comprehensive look at Party enthusiasts in Finland and the characteristics that set them apart, based on exclusive survey data from the Statista Consumer Insights. From Gen Z and Millennials to Gen X and Baby Boomers, the report explores the demographic and lifestyle profile of Party enthusiasts in Finland, including their income, household situation, values, leisure interests, hobbies, and enthusiasm for sports.

It takes a closer look at how they behave as consumers, including their food and beverage preferences. Audience segmentation highlights differences between heavy and light Party enthusiasts in Finland, while comparisons with the average consumer provide additional context. This consumer profile also examines key concerns such as inflation, healthcare, and housing, as well as political attitudes and interest in discovering new products.

To round out the picture, the report identifies the best ways to connect with this audience, from their preferred media channels and social platforms — including Instagram, TikTok, YouTube, and Facebook — to the advertising formats that capture their attention. Benchmarked against consumers in the country, the figures in this report help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Party enthusiasts in Finland:
• Technical or vocational education is the most common credential held by party enthusiasts
• A significant share of party enthusiasts fall into the low income bracket
• Unemployment is the top concern for a notable share of party enthusiasts, aligning with the general population
• Party enthusiasts show a balanced political view with about 26- identifying as left, center, or right

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Finland
Gender of consumers in Finland
Level of education in Finland
Share of consumers in Finland in the high, middle, and low thirds of household gross income
Type of households in which consumers in Finland live
Communities where consumers live in Finland
Accommodation type and home ownership in Finland
LGBTQ+ status of consumers in Finland

Consumer lifestyle

Most important aspects of life for consumers in Finland
Top 10 interests of party enthusiasts in Finland
Top 10 hobbies and leisure activities of party enthusiasts in Finland
Top 10 sports activities of party enthusiasts in Finland
Top 10 sports followed by party enthusiasts in Finland
Pets living with party enthusiasts in Finland

Consumer attitudes

Agreement with statements in Finland
The 10 most important issues facing Finland according to party enthusiasts
Political attitudes of consumers in Finland
Innovation adopter types based on statements towards innovation by consumers in Finland
Economic situation in Finland as perceived by party enthusiasts
Perceived personal economic situation of party enthusiasts
Agreement with statements regarding economic concerns of party enthusiasts

Marketing touchpoints

Type of media consumers in Finland have been using in the past 4 weeks
Top 10 social networks used by party enthusiasts
Top 10 channels where party enthusiasts in Finland remember coming across digital advertising
Places where consumers in Finland have come across non-digital advertising in the past 4 weeks

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Party enthusiasts in Finland | Consumer Report

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