Budget-conscious personal care shoppers in Switzerland | Consumer Report

Consumer Insights report

Who are Budget-conscious personal care shoppers in Switzerland, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.

The report builds a detailed picture of Budget-conscious personal care shoppers in Switzerland across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.

Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light Budget-conscious personal care shoppers in Switzerland are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.

The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Budget-conscious personal care shoppers in Switzerland:
• Technical or vocational education is the most common qualification in Budget-conscious personal care shoppers in Switzerland
• A significant share of budget-conscious personal care shoppers belong to the low-income household bracket
• Inflation/cost of living and immigration are top national concerns
• Right-leaning views are most common within budget-conscious personal care shoppers

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Switzerland
Gender of consumers in Switzerland
Level of education in Switzerland
Share of consumers in Switzerland in the high, middle, and low thirds of household gross income
Type of households in which consumers in Switzerland live
Communities where consumers live in Switzerland
Accommodation type and home ownership in Switzerland
LGBTQ+ status of consumers in Switzerland

Consumer lifestyle

Most important aspects of life for consumers in Switzerland
Top 10 interests of budget-conscious personal care shoppers in Switzerland
Top 10 hobbies and leisure activities of budget-conscious personal care shoppers in Switzerland
Top 10 sports activities of budget-conscious personal care shoppers in Switzerland
Top 10 sports followed by budget-conscious personal care shoppers in Switzerland
Pets living with budget-conscious personal care shoppers in Switzerland

Consumer attitudes

Agreement with statements in Switzerland
The 10 most important issues facing Switzerland according to budget-conscious personal care shoppers
Political attitudes of consumers in Switzerland
Innovation adopter types based on statements towards innovation by consumers in Switzerland
Economic situation in Switzerland as perceived by budget-conscious personal care shoppers
Perceived personal economic situation of budget-conscious personal care shoppers
Agreement with statements regarding economic concerns of budget-conscious personal care shoppers

Marketing touchpoints

Type of media consumers in Switzerland have been using in the past 4 weeks
Top 10 social networks used by budget-conscious personal care shoppers
Top 10 channels where budget-conscious personal care shoppers in Switzerland remember coming across digital advertising
Places where consumers in Switzerland have come across non-digital advertising in the past 4 weeks

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