Brand conscious fashion shoppers in Canada | Consumer Report

Consumer Insights report

Who are Brand conscious fashion shoppers in Canada, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.

The report builds a detailed picture of Brand conscious fashion shoppers in Canada across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.

Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light Brand conscious fashion shoppers in Canada are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.

The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Brand conscious fashion shoppers in Canada:
• Bachelor's degree is the most common education level among brand conscious fashion shoppers
• High income households represent a significant share of brand conscious fashion shoppers
• Inflation and cost of living remain the top concern for brand conscious fashion shoppers
• Brand conscious fashion shoppers lean more to the right than the overall Canadian average

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Canada
Gender of consumers in Canada
Level of education in Canada
Share of consumers in Canada in the high, middle, and low thirds of household gross income
Type of households in which consumers in Canada live
Communities where consumers live in Canada
Accommodation type and home ownership in Canada
LGBTQ+ status of consumers in Canada

Consumer lifestyle

Most important aspects of life for consumers in Canada
Top 10 interests of brand conscious fashion shoppers in Canada
Top 10 hobbies and leisure activities of brand conscious fashion shoppers in Canada
Top 10 sports activities of brand conscious fashion shoppers in Canada
Top 10 sports followed by brand conscious fashion shoppers in Canada
Pets living with brand conscious fashion shoppers in Canada

Consumer attitudes

Agreement with statements in Canada
The 10 most important issues facing Canada according to brand conscious fashion shoppers
Political attitudes of consumers in Canada
Innovation adopter types based on statements towards innovation by consumers in Canada
Economic situation in Canada as perceived by brand conscious fashion shoppers
Perceived personal economic situation of brand conscious fashion shoppers
Agreement with statements regarding economic concerns of brand conscious fashion shoppers

Marketing touchpoints

Type of media consumers in Canada have been using in the past 4 weeks
Top 10 social networks used by brand conscious fashion shoppers
Top 10 channels where brand conscious fashion shoppers in Canada remember coming across digital advertising
Places where consumers in Canada have come across non-digital advertising in the past 4 weeks

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Brand conscious fashion shoppers in Canada | Consumer Report

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