News media outlets: La Stampa users in Italy

Consumer Insights report

This report offers the reader a comprehensive overview of La Stampa users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark La Stampa users in Italy (''brand users'') against Italian news media outlet users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 32 countries.

Table of contents

Overview

  • Introduction
Management summary
  • Brand usage
  • Key insights
Demographic Profile
  • Life stages
  • Gender
  • Education
  • Income
  • Household classification
  • Type of community
  • LGBTQ+
Consumer lifestyle
  • Life values
  • Innovation
Consumer attitudes
  • Attitudes towards the corresponding industry
  • Challenges facing the country
  • Politics
Marketing touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
Appendix
  • Consumer Insights Global survey
  • Authors

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