Brand KPIs for household cleaners: Pledge in the United States

Statista Consumer Insights report

This report is based on the performance of Pledge in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Pledge against the household cleaners industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for household cleaners: Pledge in the United States

Pledge's branding resonates more with Gen X
Pledge generally appeals to women more than men
Among Pledge enthusiasts, 34% fall under the high-income category
Among Pledge fans, 24% state that they get excited about household cleaner products
86% of Pledge users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

Report this content

FURTHER REPORTS

Recommended and recent reports

You may also be interested in...

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.