Brand KPIs for toothpaste: Sensodyne in India

Statista Consumer Insights report

This report is based on the performance of Sensodyne in India. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Sensodyne against the toothpaste industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for toothpaste: Sensodyne in India

  • Sensodyne's branding resonates more with Millennials
  • Sensodyne generally appeals to men more than women
  • Among Sensodyne enthusiasts, 37% fall under the high-income category
  • Among Sensodyne fans, 39% state that they get excited about toothpaste
  • 82% of Sensodyne users display loyalty towards the brand

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